Question 1

What is a fractional marketing executive?

Accepted Answer

A fractional marketing executive is a senior-level marketing professional who works with your company on a part-time or project basis, providing the same strategic expertise as a full-time CMO, Marketing Director, or VP of Marketing—but at a fraction of the cost. You get executive-level leadership without the six-figure salary, benefits, and long-term commitment.

Question 2

How is fractional marketing different from hiring an agency?

Accepted Answer

Fractional executives become an integrated part of your team, understanding your business deeply and aligning with your long-term goals. Unlike agencies that manage multiple clients with account managers, fractional leaders provide dedicated strategic oversight, work directly with your team, and focus exclusively on your success during engagement hours.

Question 3

What does fractional marketing cost?

Accepted Answer

Fractional marketing services typically range from $3,000 to $15,000 per month depending on the level of expertise, time commitment, and scope of work. This represents 60-80% cost savings compared to hiring a full-time executive with salary, benefits, and overhead. Most engagements start with 10-20 hours per month and can scale based on your needs.

Question 4

How long does a typical engagement last?

Accepted Answer

Most fractional engagements run 6-12 months initially, with many clients continuing long-term as their strategic marketing partner. The first 90 days focus on assessment, strategy development, and foundation building. Meaningful results typically emerge after 6 months of consistent execution. Month-to-month arrangements are available after the initial commitment period.

Question 5

When should I hire a fractional CMO versus a full-time CMO?

Accepted Answer

Hire a fractional CMO if you need strategic marketing leadership but don't have the budget or workload to justify a $200K+ full-time executive. Fractional is ideal for companies with $2M-$50M in revenue. Consider full-time when you have consistent 40+ hours of executive marketing work weekly and the budget to support a senior hire long-term.

Frequently Asked Questions

Understanding Fractional Services

Pricing & Investment

How It Works

Working Together

Results & Expectations

Getting Started

Still Have Questions?

Frequently Asked Questions

Understanding Fractional Services

What is a fractional marketing executive?

How is fractional marketing different from hiring an agency?

What's the difference between a Fractional CMO, Marketing Director, and VP of Marketing?

Can a fractional executive really understand my business?

Pricing & Investment

What does fractional marketing cost?

Is there a minimum commitment?

What's included in the monthly fee?

How do you bill for your services?

What's the ROI of fractional marketing services?

How It Works

How long does a typical engagement last?

How much time will you spend with my business?

Will you work onsite or remotely?

What tools and systems do you use?

How quickly can you start?

Working Together

Do I need an existing marketing team?

Will you manage my existing marketing team?

Can you help hire marketing staff?

What if I need more services than you offer?

How do we communicate and stay aligned?

Results & Expectations

When should I expect to see results?

What if I'm not seeing results?

Do you guarantee results?

How do you measure success?

Getting Started

When should I hire a fractional CMO versus a full-time CMO?

What industries do you work with?

Are you local to Gilbert, AZ?

What's the first step to get started?

Is there a free trial or pilot program?

Still Have Questions?